How search actually works
Intent, not keywords. Why one page must own one intent, and why small specific brands beat marketplace copy.
Inari Suite · ¥9,800 one-time, lifetime access
SEO for Ecommerce
You make objects people search for in English every single day — and they find someone else. This is the search course written for Japanese stationery brands: what to write, where to write it, and how to structure a shop that sells in two languages.
Six modules · Twelve lessons · Bilingual (EN / 日本語)
If any of this sounds familiar…
- Your shop is beautiful, and nobody outside Japan has ever found it.
- You translated your product names literally and traffic never moved.
- You post on Instagram constantly and none of it compounds.
- You've heard of hreflang and quietly hoped it would go away.
- Marketplaces rank for your own products above your own site.
What you'll learn
English keyword research
Build a seed list from your own materials and formats, translate the way buyers search, and tag every phrase buy / compare / learn.
Product pages that rank
Title and description formulas, the five questions every overseas buyer has, and copy that converts as well as it ranks.
Images, alt text & schema
File naming, descriptive alt text, and Product structured data that turns a plain link into a rich result with price and stars.
Content that earns links
The three article types that work for makers — guide, comparison, behind-the-bench — plus internal linking and topic clusters.
Selling in two languages
Bilingual URL structure, hreflang and x-default done properly, plus currency, duties and trust signals that stop refund requests.
The curriculum
- 01
Foundations: how buyers find stationery
How search works for a small shop, and mapping intent to pages.
- 02
Keyword research without guessing
Building a seed list from your products, and choosing winnable phrases.
- 03
Product pages that rank and convert
Title and description formulas, images, alt text and product schema.
- 04
Content that earns links and trust
Guide, comparison and behind-the-bench posts, plus internal linking.
- 05
Selling in two languages
Bilingual structure, hreflang, currency, duties and trust signals.
- 06
Technical health and measurement
Indexing, sitemaps, crawl waste, and the three numbers worth watching.
What's included
- Twelve written lessons
- read at your pace, 9–15 minutes each
- An action step per lesson
- one concrete thing to ship before moving on
- Full Japanese translation
- every lesson written in both languages, not machine-translated
- Progress tracking
- your suite remembers where you stopped
- Lifetime updates
- new lessons appear in your account
- Works with the Roadmap
- sits beside your personal GO Global pathway
¥9,800 once — yours for good
One payment of ¥9,800 unlocks SEO for Ecommerce inside your Inari suite, forever. No subscription, no drip-feed, no expiry. Create your free account, pay once, and start with module one tonight.
- Six modules, twelve lessons
- English and Japanese throughout
- Action step after every lesson
- Lifetime access and future updates
Questions
Do I need a Shopify store to take it?
No. The lessons are platform-agnostic — Shopify, BASE, Squarespace or your own site. Anywhere you can edit a title, a description and an image name, the course applies.
My English isn't strong. Can I still do this?
Yes. Every lesson is written in full Japanese as well as English, and the keyword work is about finding the phrases buyers already type, not writing essays.
Is this video or written?
Written, deliberately. You can read a lesson in ten minutes, do the action step, and come back — rather than scrubbing through an hour of video for one detail.
How fast will I see results?
SEO moves in eight to twelve week cycles. The course teaches you what to measure monthly so you can tell progress from noise.
Be the answer, not the afterthought
Two minutes on the quiz opens your account. Your roadmap and the SEO course are waiting on the other side.
Take the GO Global Quiz