I help Japanese stationery brands sell to American customers.
My name is Gin. I have spent twenty years selling to Americans online. Inari teaches the part most makers get stuck on: the price, the parcel, the paperwork, and the English on the listing.
I'm a designer first. I make wedding stationery — layered, ornamented, deliberately too much. I care about the weight of an envelope.
I'm also the person who learned the business side the hard way. For twenty years I've helped creative sellers make a living online, first on Etsy and later on Shopify. Hundreds of American shops. Pricing, listings, SEO, email, launches. For some of them I didn't advise. I ran the numbers myself, because numbers were never the thing they were good at.
Inari exists because making something beautiful and knowing how to sell it are two different skills. Nobody is born with the second one. It can be taught.
What I believe
Your brand is not the problem
I have never once looked at a Japanese stationery brand and thought it should be more American. The work is already good. What's missing sits between the work and the customer. The words. The numbers. The box.
Guessing is expensive
The hard part of selling overseas is clerical, not creative. HS codes, duty, margin, lead times. Each one has a correct answer. You should have it written down, not work it out again the night before a shipment.
Small and finished beats big and someday
Everything here is built to finish in an afternoon and use the same week. Nothing needs a free weekend you don't have.
Steady is the goal
Not a viral moment. A shop sending a few overseas orders every week for five years is worth more than one good afternoon on the internet.
How I work
- Everything is in Japanese and English, and I write the Japanese myself. It is not machine translation, and it is not American advice pushed through a dictionary.
- Everything is one membership — The Studio. Every module and every tool is included, with no ladder of upsells.
- If you don't know where to start, the GO Global Quiz tells you. Five minutes, free.
- About the name: Inari is the deity of rice, abundance and the fortunes of merchants. Shopkeepers have left offerings at Inari shrines for centuries, asking for a good year in business. It felt right for a company that exists so makers can make a living.
Start with one honest question.
Where is your business right now? The GO Global Quiz answers that in about five minutes and tells you what to do first.
Take the GO Global Quiz →