Your Pathway
INARIStationery Strategy

Articles

Quiet reading for going global.

Pricing, shipping, wholesale, tariffs and storytelling — practical notes for Japanese stationery brands reaching customers worldwide.

Featured

Trump Tariffs on Japan: What Stationery Brands Need to Know Before Selling to the U.S.

Who actually pays, which products are affected, and how to adjust your pricing, shipping and wholesale strategy.

Guide

Etsy, Shopify, Squarespace, Wix or Big Cartel? Choosing a Selling Platform as a Japanese Stationery Maker

Fees, pros and cons compared across seven platforms — plus a mini quiz to find the one that fits your stage.

Guide

Japanese Stationery Terms in English: The Words Americans Actually Search For

A 50-term bilingual glossary plus a side-by-side look at the words Americans use most versus the words Japanese sellers use most.

Market Deep Dive

Hobonichi Techo Is a Massive U.S. Market — Here's How Japanese Makers Can Own It

Who the American buyers are, the September 1 selling calendar, and the products, sizes and keywords that win.

Reference

Common Stationery Sizes: A Practical Guide for Japanese Makers Selling to the U.S.

Planner, notebook, paper and card sizes in millimetres and inches, plus U.S. listing tips.

Pricing

What Americans Actually Pay for Stationery: A 2026 Price Guide

Realistic price bands for stickers, washi, notebooks, planners and cards — plus six pricing rules for the U.S. market.

Holiday marketing

The Holiday Marketing Playbook for Japanese Stationery Brands Selling to America

Ten U.S. selling seasons, a five-month backwards calendar, a solo Black Friday plan, a 12 Days of Christmas sequence and December shipping cut-offs.