LINE, email and Instagram
Which channel does which job, why domestic and overseas readers need different homes, and how to run both without doubling the work.
Inari Suite · ¥9,800 one-time, lifetime access
List Building for Makers
Instagram decides who sees your work. A list does not. This is the audience course written for Japanese stationery brands — LINE for the customers at home, email for the buyers abroad, and letters that sound like you rather than like an American funnel.
Seven modules · Fourteen lessons · Bilingual (EN / 日本語)
If any of this sounds familiar…
- You post constantly and reach fewer people than last year.
- Your customers live inside minne, Creema or Rakuten — and you cannot contact them.
- You opened a LINE公式アカウント and then had no idea what to send.
- You collected business cards at 文具女子博 and never wrote to anyone.
- Every list-building guide you find assumes an American shop and an American law.
What you'll learn
A gift, not a discount
Sign-up gifts made of paper — printable grids, index labels, noshi templates — that cost nothing to duplicate and attract the person who actually buys.
Events, markets and the box
QR cards for 文具女子博 and 紙博 booths, insert cards that read like a note, and asking a 委託販売 shop the right way.
特定電子メール法, plainly
Opt-in, the three-year consent record, required footer details — plus what changes the moment a European or American address joins.
Letters people finish
A three-letter welcome, 敬体 tone in Japanese, plain directness in English, and a rhythm you can keep through 展示会 season.
Growth without ad spend
Maker collaborations, packaging inserts, useful pages, and the four numbers worth watching each month.
The curriculum
- 01
Foundations: why a list, and why here
The asset nobody can take, and the three jobs of LINE, email and Instagram.
- 02
The reason to join
Designing a paper gift instead of a discount, and serving two audiences from one studio.
- 03
Where people actually sign up
Forms for BASE, STORES and Shopify — plus booths, markets and the parcel itself.
- 04
Permission, law and good manners
特定電子メール法 in plain language, and GDPR / CAN-SPAM when a foreign address joins.
- 05
Writing letters people finish
The welcome three, tone in both languages, and a two-calendar year.
- 06
Growth, measurement and care
Collaboration loops, the four monthly numbers, and keeping the list healthy.
What's included
- Twelve written lessons
- read at your pace, 10–14 minutes each
- An action step per lesson
- one concrete thing to ship before moving on
- Written for Japan
- LINE, 委託販売, 文具女子博, 特定電子メール法 — not translated US advice
- Full Japanese translation
- every lesson written in both languages
- Progress tracking
- your suite remembers where you stopped
- Lifetime updates
- new lessons appear in your account
¥9,800 once — yours for good
One payment of ¥9,800 unlocks List Building for Makers inside your Inari suite, forever. No subscription, no drip-feed, no expiry. Create your free account, pay once, and write your first letter this week.
- Seven modules, fourteen lessons
- Japanese and English throughout
- Action step after every lesson
- Lifetime access and future updates
Questions
Do I need an email tool already?
No. The course covers choosing one and shows setups that work with BASE, STORES, Shopify or a plain site — and explains why you should always keep your own export.
Is this only about email?
No. LINE公式アカウント is treated as a first-class channel for domestic customers, with guidance on where its free tier stops making sense.
Is the legal section reliable?
It explains 特定電子メール法 in everyday language — opt-in, consent records, required footer details — plus GDPR and CAN-SPAM basics. It is education, not legal advice; check with a professional for your specific situation.
I have almost no list. Is it too early?
It is the best possible time. Everything is designed for a studio starting from zero, with the first hundred readers coming from your own boxes and booths.
An audience you get to keep
Two minutes on the quiz opens your account. Your roadmap and the list building course are waiting on the other side.
Take the GO Global Quiz